The leadership team behind Capital Edge - operators who have built outbound functions at scale and understand the language of UK property finance.
Founded Capital Edge in 2023 after seeing how much of a bridging broker's week was lost to cold prospecting. Built the outbound system from the ground up around one market, UK bridging finance, and now leads strategy, client direction, and the standards the firm holds itself to.
Runs the day-to-day campaign engine across every client account. Owns sequencing, multi-channel orchestration, data hygiene and the reporting cadence that keeps every brokerage's pipeline accountable week on week.
Lead point of contact for every Capital Edge client. Manages onboarding, weekly reviews, qualification standards and the feedback loop between broker, borrower and the outbound system, so every booked call lands in the right place.
Owns the cold-calling desk end-to-end. Runs every first-touch conversation with bridging brokers, qualifies intent, and books the calls the rest of the team closes.
Built and ran the paid acquisition motion that funded the firm's first two years. Now leads creative, positioning and channel mix.
Owns the model layer behind our outbound - personalisation, qualification scoring, and the conversation analytics that compound week over week.
Maps the bridging market lender by lender. Owns segmentation, ICP research and the intelligence layer that informs every campaign brief.
Opens new brokerage accounts and shapes the commercial conversation end-to-end. Background in specialist finance and capital markets origination.
Owns the editorial voice of Capital Edge across outbound, insights and client-facing material. Keeps every word in tone with the firm's standard.