Capital Edge.
Qualified borrower calls delivered to your desk through Meta ad funnels we build, run and fund. You only pay for the calls that clear our lending qualification.
Lenders close loans. They don't run media buying teams.
The UK specialist lending market grows year on year, but most lenders and brokers still rely on broker introductions and untracked referrals. Building a Meta ad funnel that consistently produces lending-ready borrowers - and qualifying them before they ever touch a calendar - is a full-time discipline. It isn't the job your team was hired for.
Capital Edge runs that funnel as a service. We carry the ad spend, build the creative, manage the qualification, and only invoice for calls that clear the bar.
A precision funnel, engineered ad to appointment.
- 01
Targeted Meta ads
Creative and audiences engineered for UK property borrowers actively seeking bridging, refurb and development finance. We carry the ad spend.
- 02
Qualifying funnel
A multi-step funnel that filters out tyre-kickers and surfaces real loan intent: project, security, timeline, exit and ticket size.
- 03
AI lending qualification
Every lead is screened against your lending criteria by our AI before a call is offered. Unqualified traffic never reaches you.
- 04
Pay per call
Only qualified, booked calls are invoiced. Lands in your diary with the borrower's profile, project notes and indicative ask.
A lending-qualified borrower, expecting your call.
No untracked leads. No form-fills you have to chase. Every call we invoice for has been generated on Meta, qualified against your lending criteria by our AI, and booked at a time that fits your week.
Model what pay-per-call is worth to your book.
Adjust the assumptions to match your lending box, your average deal and your commission. The numbers update live - this is the same model we run in private briefings.
Illustrative. Final pricing is calibrated to your lending box and target volume.