One funnel. Nine stages. Engineered for lending.
Qualified borrower calls delivered to your desk through Meta ad funnels we build, run and fund. You only pay for the calls that clear our lending qualification.
Every call we invoice passes through the same nine stages.
Lending criteria mapping
We start inside your lending box. Loan size, LTV, security type, geographies you actually fund, borrower profiles you approve, deal types you complete fastest. Your existing approvals become the qualification template - we only book the calls you would have said yes to.
- Loan size, LTV, term, security type
- Geographic appetite & exclusions
- Borrower profile - experience, credit, exit
- Deal velocity - what you fund in 14 days vs 60
Meta audience architecture
We build custom Meta audiences targeting active UK property borrowers - developers, refurb specialists, auction buyers, HNW investors mid-acquisition. Lookalikes are seeded from your funded book, then layered with interest, behaviour and intent signals that Meta won't surface to a generalist agency.
- Lookalikes seeded from funded borrower data
- Interest + behaviour stacks for property borrowers
- Geographic and value-band targeting
- Iterative audience refinement weekly
Ad creative & message testing
Generic creative is the reason most lender ads return CPLs north of £200. We produce per-segment creative - auction buyer messaging is not the same as a serial developer pitch. Every angle is split-tested weekly against control, with creative refreshed before fatigue sets in.
- Segment-specific hooks and proof points
- Static, motion and UGC formats tested in parallel
- Compliance-aware copy (FCA-conscious)
- Weekly creative refresh before fatigue
Qualifying landing funnel
Clicks land on a purpose-built funnel - not a brochure site. A short, structured flow captures project type, security, ticket size, timeline and exit before a borrower is offered a call. Drop-off here is by design: it removes the tyre-kickers cleanly.
- Multi-step qualifying flow (not a contact form)
- Conditional logic on project type and ticket
- Mobile-first - 80% of fills happen on phone
- Conversion-rate optimised against control monthly
AI lending qualification
Every completed funnel response is screened in real time by our AI against your lending criteria. Borrowers that clear are routed to calendar booking. Borrowers that don't are politely closed out with a 'not a fit right now' - protecting your brand and not wasting their time.
- Real-time scoring against your lending box
- Auto-routing to book / nurture / decline
- Objection and clarification questions handled silently
- 100% coverage, 24/7, including weekends
Human verification call
Before any call hits your diary, a UK-based qualifier confirms the borrower is real, the project is live, the security exists and the timeline is genuine. No bot-filled forms, no curiosity calls, no double-bookings.
- Identity and contact verification
- Project and security re-confirmed verbally
- Timeline to completion (must be inside 90 days)
- Decision-maker confirmed on the call
Calendar handover
Qualified borrowers are booked directly into your diary with a full briefing pack - borrower background, project summary, security notes, indicative terms requested. You walk into the call already three steps in.
- Two-way calendar sync
- Pre-call brief delivered 12 hours before
- Borrower context, security, exit, urgency
- CRM record created and tagged
Pay-per-call invoicing
You only ever pay for qualified, booked calls that clear our verification step. No retainer. No setup fee. No ad-spend pass-through. The risk of audience build, creative testing and funnel optimisation sits with us.
- Fixed per-qualified-call rate, agreed upfront
- Invoiced weekly against verified bookings
- Disputes credited - if the brief is wrong, you don't pay
- No retainer, no minimum, no ad-spend markup
Funnel intelligence & reporting
A weekly performance review - CPL, qualification rate, show rate, conversion to terms, conversion to drawdown. We don't sell vanity metrics. The only number that matters is loans funded from the calls we delivered.
- Weekly written review + dashboard access
- Funnel attribution from ad impression to drawdown
- Creative win-rate by segment
- Quarterly strategy recalibration
Model what pay-per-call is worth to your book.
Adjust the assumptions to match your lending box, your average deal and your commission. The numbers update live - this is the same model we run in private briefings.
Illustrative. Final pricing is calibrated to your lending box and target volume.
What Capital Edge will not do.
Pay per call is a service. We refuse the tactics that inflate CPL, dilute brand and burn the borrower market for everyone else.